BACKGROUND
Hi, I’m ERIN.
I have over a decade of experience in content marketing, campaign development, communication strategy, and design. I am naturally creative-minded and love to tell stories, create clean and eye-catching materials, and build strategic plans using unique and cross-channel tactics. After gaining experience working for large corporations, municipalities, political campaigns, and agencies, I decided it was time to strike out on my own.
Throughout my career, I have grown to have a strong aversion to the phrase, “This is the way we’ve always done it.” When I hear that, what comes to mind are all the missed opportunities and the unmet potential a brand, a company, or a campaign creates by ascribing to this philosophy. My goal is to help you build and expand your brand’s footprint, reputation, and credibility in a way that leaves a lasting impact and tells your story.
Reach out, let’s have a conversation and see how I can help you.
my roots
“You ask, ‘What’s in a name?’ I answer, Just about everything you do.”
-Morris MandelI am a third-generation Idahoan and native Boisean. Idaho is often described as the biggest small town in the world - there are frequently only a few degrees of separation between the people here, and it’s part of what makes this state so great. While I have built relationships with and been mentored by some incredible Idahoans, the person who has always been the most significant influence on my life is my dad, Richard Mollerup.
When I started out on my own, I wanted to bring my career full circle, tie it back to my roots, and pay tribute to the person who has been my hero all my life. Mollerup will forever be a part of my identity and the last name of the man who inspired me to become the person I am today.
