Strategic Planning builds a comprehensive plan from soup to nuts for your organization over up to five years, starting with a collaborative brainstorming session and ending with a branded Strategic Plan for your organization to use at your discretion, which can include working with us to implement any elements of the strategic plan itself, if you so choose. Plans can include:

• Stakeholder Mapping + Audience Profiles

• SWOT Analysis

• Organizational Goals + KPIs

• Tactical Strategies, including:

  • In-person Events

  • Media Relations + Earned Media

  • Creative + Social Media Strategy

  • Collateral

  • Branding Strategy

  • And more

A content strategy is a micro-strategic plan that focuses solely on your organization’s content. We work together to either create a strategy for a long-term campaign, or I work with you to help you refine your organization’s overall voice and tone. You will receive a booklet with a detailed and comprehensive plan of your content strategy that your team can easily implement. A content strategy can include:

• Content Audit

  • Conducted Across Platforms (Social Media, Email, Website, etc)

• Campaign Brainstorm + Goals

• Content Strategy Booklet

  • Description of voice/tone

  • Audience focus per platform

  • Campaign timeline (if needed)

  • Example content calendar

  • Sample content

Having memorable, creative work, whether social or web graphics or an eye-catching piece of printed collateral, can set you apart from your competitors and cut through the noise. Graphic design projects include:

• Social Media Graphics + Templates

• Email Graphics + Templates

• Website Graphics

• Custom Graphic Elements

• Printed Collateral Materials

  • Mailers + Postcards

  • One-Pagers + Infographics

  • Banners + Posters

  • Booklets + Pamphlets

  • Programs

• Merchandise Development

Writer’s block is real. And sometimes there just isn’t enough time in a day to get to that blog post or thought piece. I can help ghostwrite copy for you that will sound like you – no ChatGPT needed here. Copywriting services include:

• Web copy

• Ghostwriting

  • Op-eds

  • Blog posts

  • Email Newsletters

  • Editorials

• Press Releases

Starting a brand can be exciting, but the real challenge is developing a brand that conveys who you are and what you do. That can be the same with a rebrand as well. I can work with you to help you develop a brand that is clean, unique, and speaks to you. A Brand or Rebrand project can include:

• Logo Development + Design

• Color Palate Development

• Branding Guidelines

  • Logo + Guidelines

  • Official + Complimentary Color Palate

  • Official Fonts

  • Voice + Tone

  • Brand Symbols

  • Photography Style

• Website Rebrand Development + Build